Collin CountyHR Breakfast Meeting
May 23, 2017
7:30 AM – 9:00 AM
How Southwest Airlines Attracts and Retains High Potential Leadership
In today’s ultra-competitive business environment, it is critical that companies develop and cultivate their own crop of talent to retain them. Southwest Airlines (SWA) is known for best practices when it comes to having happy, tenured employees. This is in part due to the uniqueness of their leadership development strategy and the role it plays in retaining talent.
Unlike other strategies around high potentials utilized by the airline industry and other businesses, Southwest Airlines focuses on the core values of the company – a warrior spirit, a servant’s heart and a “fun-luving” attitude. Currently, SWA has three different programs designed for developing their high potentials with these core values at the fore front; one for fast-tracking frontline leaders in operational departments, one focused on getting frontline leaders additional business acumen, and one focused on developing bench strength for senior leaders. Join Petra Holcomb as she shares best practices around high potential leaders and programs to support their development utilized by Southwest Airlines.
- Discovering Southwest Airlines’ approach to retaining talent among their high potential leaders
- Reviewing the process of identification for each of the leadership development programs
- Discussing the opportunities provided to their leaders once selected for a program
About the Speaker
Manager of Leadership Development
- Petra Holcomb
Petra Holcomb began her career with Southwest Airlines (SWA) in 1992 as a reservations sales agent at the Houston Center and has served as the manager of leadership development for the past six years. Throughout her tenure with Southwest, Petra has held a variety of roles, including team leader at the Houston Center, customer support and services training instructor, documentation team leader, curriculum developer and leadership facilitator.
She attended the University of Texas at Austin as an art major. Petra is married to Mike Holcomb, an HR business partner at Southwest Airlines, who has been with the company for 22 years. They are known as one of more than 1,400 “LUV Couples” currently at Southwest.
Payment is due with registration. No POs or requests for invoicing can be honored. Checks should be made payable and mailed (to be received no later than 5 days prior to the event) to:
5001 LBJ Fwy Ste 800
Dallas, TX 75244
214.631.4533 - Fax
IMPORTANT: Advance registrations are required. Due to limited room capacity, we cannot guarantee seating for onsite registrants. To receive cancellation credit, your written request must be received at DallasHR no later than 5 days prior to the start of the class. There will be no refund if cancellation is received within 5 days of the start of the class.