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Attract, Retain, Repel
Understanding How Employment Branding and Organizational Culture Increases the ROI of Recruitment and Retention Programs
June 12, 2008
8:00 a.m. - 4:30 p.m.
Registration is now closed
Click here for pricing information. |
 This program has been approved for 6.5 Strategic credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI). For more information about re-certification, please visit the HRCI website at www.hrci.org.
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Previous Workshop Attendees Have Said:
"This was a great value! Lots of practical tips and tools - really WOW! One of the best ever."
"The best speaker I've ever listened to - gave me websites, stats, tips, everything applicable to my career and she communicated it in a very simplistic and humorous fashion. Awesome!"
"This has been one of the best sessions I've taken in years and all due to Lizz Pellet. What a great speaker! Not a dull moment, great examples, and fun personality. I'll strongly recommend her conferences and workshops!" |
Workshop Overview
Organizational culture has been touted since the early 1990’s as essential for business success but there has been little connection between culture and the employment branding process. EMERGE International has found that knowing “who you are and who you are not” from a cultural perspective, creates an employment brand that increases the ROI of recruitment and retention programs. By paying attention to congruence, alignment and fit, organizations can attract and retain the “right” employees and repel the ones that just won’t fit.
In this powerful workshop, participants will be provided with tools that can be immediately implemented to help align their recruitment and retention efforts to their overall organizational strategy. The workshop will combine relevant business examples, years of practical application as well as information from employment branding studies. After attending this program, participants will understand how to:
- Assess and define an organization’s cultural framework
- Build an employment brand in the context of culture
- Clearly define “fit” to identify the type of employee you desire to attract and retain and those you’d like to repel
- Assess current employment brand and conduct gap analysis between current state and desired state
- Use cutting edge technologies to leverage employment brand in recruiting and retention efforts
- Create a value proposition, brand promise and opportunities to collaborate with marketing to ensure the employment brand is congruent with the consumer brand
About the Workshop Facilitator:
 Lizz Pellet, CEO of EMERGE International and Fellow of John Hopkins University is the author of Getting Your Shift Together: Making Sense of Organizational Culture and Change – Introducing Cultural Due Diligence.Lizz is a recognized national conference speaker, and has presented over 40 professional learning sessions in the past three years. EMERGE International is a California-based consultancy firm dedicated to improving the ROI of organizational culture, employment branding, and transformational change efforts.
Pricing:
Dallas HR Members - $450.00
Non - Members - $500.00
Location:
Doubletree Hotel
Dallas - Galleria
4099 Valley View
Dallas, TX 75244
(972) 385-9000
Click here for directions.
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