StarBooks: BookSummaries for the Busy Professional

September 26, 2008
3:30 p.m. - 4:30 p.m.

This session will feature:

Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff (Harvard Business School Press, 2008)..
 
In this synopsis, you will learn what Charlene Li and Josh Bernoff characterize as "the groundswell." This is a "social trend in which people use technologies to get the things they need from each other instead of from companies. If you're in a company, this is a challenge...[This trend] has created a permanent, long-lasting shift int he way the world works. This book exists to help companies deal with the trend, regardless of how the individual technology pieces change."

In his summary of this book, Randy Mayeux will answer specific questions that the two authors pose, all of which have great implications for your job as human resources professionals. These questions include:

• What unique threats does the groundswell pose?
• What is The Social Technologies Profile and what does it offer?
• What are the five primary objectives for a groundswell strategy?
• How to create customers who are evangelists for you?
• How can the same trends that empower customers also empower employees?

Questions?  Contact Susan Frear, Director of Education, Dallas HR, at (214) 631-8775, ext. 23, or by e-mail at susan@dallashr.org.

About Our Facilitator:

Randy Mayeux is a professional speaker and writer, and a doctoral candidate in Communication:  Rhetoric and Public Address, from the University of Southern California.  He gives more than 400 public presentations annually to various audiences, groups and conferences.  He is the founder, and now consultant for Creative Communication Network, a full-service communication company offering speeches and presentations, training and custom consulting and meeting facilitation for individuals, groups and organizations.  Randy served as a professional member of the National Speakers Association, and recently served on the board of the National Speakers Association of North Texas.

Randy presents keynote addresses and training seminars to a vast array of corporate clients.  In addition, Randy has reviewed books before business audiences and numerous book clubs.  Book titles range from subjects as diverse as business, history, biography, social justice, as well as many areas related to personal growth.  He also presents book synopses regularly at the Urban Engagement Book Club sponsored by Central Dallas Ministries.