DallasHR Staff Members


Florence Epelfeld, Office & Marketing Administrator
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Florence joined DallasHR in August 2017 as our Office Coordinator.  She supports the organization’s staff and volunteers with administrative responsibilities including database maintenance, office operations, and registration processing. Florence assists with Exhibitors and Sponsors Benefit Fulfillment at the HRSouthwest Conference. 

Timothy Gunn, Director of Membership
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Tim joined DallasHR is June 2017 serving as the director of membership. He is responsible for the acquisition and retention efforts for the chapter. In his role he directs member engagement and operational activities which support the overall strategic growth and engagement of DallasHR chapter members and HRSouthwest Conference attendees. Tim works closely with the chapter leadership on programs which enrich and enhance the value of a member’s experience. He frequently attends chapter events to hear first-hand how members are utilizing their benefits and to better understand the ever-changing needs of the profession. 

Virginia Hall, CMP, Manager of Events
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Virginia joined DallasHR in August 2017 as manager of events.  She is responsible for the planning and execution of all meetings and events for both DallasHR and The HRSouthwest Conference. Prior to joining the DallasHR team, Virginia served as program manager at Meeting Professionals International where she managed education events in their global meetings portfolio. In this position, she was responsible for general session production, meeting room logistics, and sourcing subject matter experts for continuing education events.

Kristi Johnson, CMP, CMM, Director of Brand Marketing
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Kristi joined DallasHR in January 2017 as director of brand marketing. She is responsible for the development and execution of the marketing strategy, PR and communication approach and brand awareness for both DallasHR and The HRSouthwest Conference. Utilizing lifecycle marketing strategies, Kristi drives both digital and traditional marketing and communication efforts for the chapter in support of member acquisition and retention, vendor engagement and participation and educational event attendance throughout the year.

Beth Roach, Manager of Member & Attendee Relations
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Beth joined DallasHR in June 2007 as administrative assistant and was promoted to member and attendee relations manager in early 2014. She is responsible for developing, implementing and maintaining effective programs to support member development, retention and services. Beth also manages the registration process and attendee experience before, during and after The HRSouthwest Conference to ensure attendee satisfaction.

Brad Shanklin, IOM, Executive Director
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Brad joined DallasHR as executive director in March 2016. Reporting to the board of trustees, Brad is responsible for implementing board policy and strategic initiatives, and managing the overall operation of the organization. He leads a dedicated team of staff and volunteers who provide DallasHR members and HRSWC attendees with critical education and resources. Brad holds his B.S. from The University of Texas at Austin and received his IOM certification from the US Chamber of Commerce.  

Erin Swain, M.Ed., Education Manager
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Erin joined DallasHR in October 2019 as the Manager of Education, responsible for developing, implementing and delivering HR educational opportunities for both DallasHR and the HRSouthwest Conference to provide HR professionals with relevant and timely knowledge.  Prior to this role, Erin worked for the Plano Independent School District as a classroom teacher, a Dyslexia Therapist, and most recently, an Elementary Instructional Specialist. 

Brian Wilsford, Sr. Manager of IT
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Brian Wilsford joined DallasHR as senior manager of IT (Information Technology) in January 2018. Brian is responsible for guiding the technology and information strategy of the organization and supporting the department mission of providing a strong technology foundation for DallasHR. He supports staff by developing technology projects, and providing resources to strategically manage, implement and maintain DallasHR’s project deliverables. He oversees all IT functions of the organization and ensures efficient operation of the IT department in alignment with the strategic objectives of the organization.