Recertification Credit Information
3 HRCI HR (General) Recertification Credit Hours
3 SHRM PDC's

The seminar is approved for 3 HR (General) HRCI recertification credit hours per day toward PHR, SPHR and GPHR through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

DallasHR is recognized by SHRM to offer 3 Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP. For more information, visit the SHRM certification website at www.shrmcertification.org.

*Attendance is required to receive recertification credit certificates for attending this educational event.
     

This seminar is for talent acquisition leaders who want to up-level their InMail messages, job ads & social media posts to more effectively grab candidates' attention, this hands-on, interactive workshop will help recruiters think (and write!) like marketers. Once you master what to say and how to say it, LinkedIn offers unlimited opportunities for you to become a thought leader, promote your employer brand, raise your visibility internally and externally, become top of mind for candidates, and get attention from clients.

This masterclass sets the foundation for you to develop your personal brand on LinkedIn, as well as develop more compelling messages to candidates.

Participants will leave with:

● A step-by-step strategy on how to build a strong personal brand

● Tips for building sustainable content systems

● Best practices for optimizing your LinkedIn profile

● Practical advice for multiplying your content’s reach

● Awareness of the candidate-centric mindset

● 5-step method for writing effective candidate messages

About the Speaker

 

Rachel Kennedy

As a lover of company culture, Rachel Kennedy believes the most powerful lighthouses shine from within. After 13 years of leading recruitment at The Beck Group and The Container Store, Rachel founded Southern Lighthouse, an employer branding content agency that helps recruiters, marketers and leaders at growing firms strategically attract the right people to their unique cultures through better candidate messaging & content. Rachel graduated with a Bachelors in Psychology from Austin College, and holds a Masters in Sustainability from Southern Methodist University. Rachel is a mom of two wild boys, cookie lover, wife, and tea aficionado who lives in Dallas, Texas. 

Payment & Registration Notes

IMPORTANT: Advance registrations are recommended as we cannot guarantee seating for onsite registrants. To receive cancellation credit, your written request must be received at DallasHR by 12:00 noon, no later than the Friday before the meeting.

Payment is due with registration. No POs or requests for invoicing can be honored. Checks should be made payable and mailed (to be received no later than the Friday before the meeting) to the DallasHR Office at:

5001 LBJ Freeway, Ste. 800
Dallas, TX 75244

Important Notices:

Chapter members and guests are not allowed to bring and/or distribute marketing collateral or material other than business cards to any chapter event except paid, sponsoring businesses. Violation of this policy will result in dismissal from the meeting and confiscation of materials. Opportunities to promote products and services are available. For information, please contact [email protected].