About Kristi

As director of brand marketing, Kristi is responsible for the development and execution of the marketing strategy, PR and communication approach and brand awareness for both DallasHR and The HRSouthwest Conference. Utilizing lifecycle marketing strategies, Kristi drives both digital and traditional marketing and communication efforts for the chapter in support of member acquisition and retention, vendor engagement and participation and educational event attendance throughout the year. Kristi joined DallasHR in January 2017.