DallasHR Staff Team


Florence Epelfeld, Director of Business Development
Contact Florence

Florence joined DallasHR in August 2017 as our Office Coordinator and is currently our Director of Business Development. Florence manages the sales and fulfillment for exhibitor and sponsors, as well as our DallasHR sales and partnerships. She also supports digital marketing.

Beth Roach, Membership Manager
Contact Beth

Beth originally joined DallasHR in 2007. After a 2.5-year hiatus, Beth returned to DallasHR in August 2023, armed with new knowledge and skills to help the chapter advance the value of HR. She is now the Membership Manager and is responsible for curating engaging initiatives for member retention and involvement while also assessing and reporting on trends in member acquisition, retention, and engagement. In addition, she is part of the HRSouthwest team overseeing registration for both the conference and hotels.  

Stacey Hooker, Office & Events Manager 
Contact Stacey

Stacey joined DallasHR in June 2023 as an Office & Events Manager.  Her role will be to support the organization’s staff and volunteers with responsibilities including database maintenance, office, and all event operations.  Prior to this role, Stacey worked for Frisco ISD and then Prosper ISD as a Kindergarten teacher for 16 years.

Kristi Johnson, CMP, CMM, Director of Brand Experience 
Contact Kristi

As director of brand marketing, Kristi is responsible for the development and execution of the marketing strategy, PR and communication approach and brand awareness for both DallasHR and The HRSouthwest Conference. Utilizing lifecycle marketing strategies, Kristi drives both digital and traditional marketing and communication efforts for the chapter in support of member acquisition and retention, vendor engagement and participation and educational event attendance throughout the year. Kristi joined DallasHR in January 2017. 

Jimmy Taylor, Executive Director
Contact Jimmy

Jimmy joined DallasHR as executive director in April 2022. Jimmy brings more than 20 years of both HR and SHRM chapter leadership to DallasHR and the HRSouthwest Conference. As Executive Director, Jimmy reports to the Board of Trustee’s and is responsible for leading strategic initiatives and overseeing the operations of the organization. He partners with a dedicated team of staff and volunteers in our mission to advance and connect the regional HR community.

Erin Swain, M.Ed., Director of Learning and Development
Contact Erin

Erin joined DallasHR in October 2019 as the Manager of Education, responsible for developing, implementing and delivering HR educational opportunities for both DallasHR and the HRSouthwest Conference to provide HR professionals with relevant and timely knowledge.  Prior to this role, Erin worked for the Plano Independent School District as a classroom teacher, a Dyslexia Therapist, and most recently, an Elementary Instructional Specialist. 

Brian Wilsford, Sr. Manager of IT
Contact Brian

Brian Wilsford joined DallasHR as senior manager of IT (Information Technology) in January 2018. Brian is responsible for guiding the technology and information strategy of the organization and supporting the department mission of providing a strong technology foundation for DallasHR. He supports staff by developing technology projects, and providing resources to strategically manage, implement and maintain DallasHR’s project deliverables. He oversees all IT functions of the organization and ensures efficient operation of the IT department in alignment with the strategic objectives of the organization.