DallasHR Staff Team


Florence Epelfeld, Office & Marketing Administrator
Contact Florence

Florence joined DallasHR in August 2017 as our Office Coordinator and is currently the Office & Marketing Administrator.  She supports the organization’s staff and volunteers with administrative responsibilities including database maintenance, office operations, and registration processing. Florence also leads the efforts for exhibitor and sponsors benefit fulfillment as well as attendee relations for the HRSouthwest Conference. 

Timothy Gunn, Director of Membership
Contact Tim

Since June 2017, Tim has served as the director of membership for DallasHR.  He is responsible for the acquisition and retention efforts for the chapter. In his role he directs member engagement and operational activities supporting the overall strategic growth and engagement of DallasHR chapter members and HRSouthwest Conference attendees. Tim works closely with the chapter leadership on programs to enrich and enhance the value of a member’s experience. He frequently attends chapter events to hear first-hand how members are utilizing their benefits and to better understand the ever-changing needs of the profession. 

Kristi Johnson, CMP, CMM, Director of Brand Marketing
Contact Kristi

As director of brand marketing, Kristi is responsible for the development and execution of the marketing strategy, PR and communication approach and brand awareness for both DallasHR and The HRSouthwest Conference. Utilizing lifecycle marketing strategies, Kristi drives both digital and traditional marketing and communication efforts for the chapter in support of member acquisition and retention, vendor engagement and participation and educational event attendance throughout the year. Kristi joined DallasHR in January 2017. 

Kristyn Rickman, CMP, Manager of Events
Contact Kristyn

Kristyn joined DallasHR in May 2021, bringing more than seven years experience in the meetings and events industry. As the Manager of Events, Kristyn oversees the planning logistics for Chapter events and acts as the main point of contact for HRSouthwest Conference vendors. She works closely with DallasHR staff and the Board of Directors to ensure our members have unique and memorable experiences at DallasHR events.

Brad C. Shanklin, Executive Director
Contact Brad

Brad joined DallasHR as executive director in March 2016. Reporting to the board of trustees, Brad is responsible for implementing board policy, strategic initiatives, and managing the overall operation of the organization. He leads a dedicated team of staff and volunteers who provide DallasHR members and HRSWC attendees with critical education and resources. Brad holds his B.S. from The University of Texas at Austin and received his IOM certification from the US Chamber of Commerce.  

Erin Swain, M.Ed., Education Manager
Contact Erin

Erin joined DallasHR in October 2019 as the Manager of Education, responsible for developing, implementing and delivering HR educational opportunities for both DallasHR and the HRSouthwest Conference to provide HR professionals with relevant and timely knowledge.  Prior to this role, Erin worked for the Plano Independent School District as a classroom teacher, a Dyslexia Therapist, and most recently, an Elementary Instructional Specialist. 

Brian Wilsford, Sr. Manager of IT
Contact Brian

Brian Wilsford joined DallasHR as senior manager of IT (Information Technology) in January 2018. Brian is responsible for guiding the technology and information strategy of the organization and supporting the department mission of providing a strong technology foundation for DallasHR. He supports staff by developing technology projects, and providing resources to strategically manage, implement and maintain DallasHR’s project deliverables. He oversees all IT functions of the organization and ensures efficient operation of the IT department in alignment with the strategic objectives of the organization.